Why TATA nano fail

-

 Vision of Ratan TATA sir behind the Nano project

  • Remove the gap between two wheeler and four wheeler.
  • Ratan TATA wants to launch car/affordable car for middle class families.
  • In the year 2008, Ratan TATA sir announced that their team will launch a car of price 1 lakh. Everyone was excited at that time. And Nano were over booked and prebooking were started. 
       "Nano had attention seeking potential(power to grab attention), it had value, best price as well as quality was also good but because of this attention seeking potential, Nano brand  marketing were by default not by design, by chance but not by choice."


Why TATA NANO failed?


  • There are 2 lakh cars that are prebooked but because of the violation in Singuar, Bengal. Ratan TATA sir's team had to shift their manufacturing plant from Bengal to Gujarat and because of this shifting procedure, it takes 22 months to deliver 2 lakh cars to customers.
  • Another reason is that fire incident were happened with 3-4 NANO cars(peoples start thinking that Nano is cheap and may be the materials that is used in the product are also of low quality that's why it catches fire) and the marketing team did not created positive rebuttal and the competitors took advantages from this incident.
  • Tata Nano is not suitable for hilly and rural areas.
  • Low engine capacity
  • According to research, more than half population of India didn't like the shape or design of Nano because it is look like an covered autorikhsaw.
  • World's cheapest car tag on Nano -  This problem can be resolved if Ratan TATA sir launch Nano in another country and create a high-figh image.
  • Unreliable- In 2014, when ADAC tested crash test of NANO, then NANO scores 0 that means Nano had not even safety features.
  •  Nano have two cylinder petrol engine that creates noise like tempo after usage of two-three times.

SWOT analysis of Nano
  • Strength - Best price, quality
  • Weakness- Cheapest tag, light weight, not suitable for hilly & rural areas.
  • Opportunities- Average of 22 km/hr, Available in three different models-
  1. TATA Nano standard
  2. TATA Nano CX(Deluxe)
  3. TATA Nano LX(Luxury)
  • Threat- People prefer second hand alto, bikes than Nano.


Add something in comment box if you know more about it!

Comments

Post a Comment

Popular posts from this blog

conditional formatting and advance functions of excel 2013 version

-
  IF Function in Excel   IF function in Excel checks whether a condition is met and if it’s (TRUE) it returns a value, and another value if the condition does not meets (FALSE). IF function gives excel formula a decision- making capabilities. This function takes three arguments, each separated by a comma. IF function is a very useful and most widely used conditional function in excel, this function is used to give a result based on certain criteria; for example, if condition A is met, then the value should be B, and if the condition is not met the value should be C, this function takes three arguments, the first argument is the criteria while the second argument is the result when the condition is true and third argument is when the condition is false. Syntax  =if(logical_test,[value_if_true],[value_if_false])
Read more

Basic computer instructor official syllabus 2021

-
  BASIC COMPUTER INSTRUCTOR 2021 SYLLABUS                                                                Paper I Art & Culture, History, Geography, General science and current affairs of Rajasthan. General Ability included -  Logical reasoning & Analytical ability decision making and problem solving general mental ability basic numeracy - Numbers & their relations, order of magnitude, etc., Data Interpretation - Charts, Graphs, Tables, Data sufficiency, etc.,                                                                Paper II Pedagogy Decision making & problem solving, data interpretation, data sufficiency, logical reasoning, analytical abilit...
Read more